Deserve to die Ad Campain

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There is an add campaign getting a lot of attention. It's a little controversial on the cover.

The campaign is shrouded in mystery. There are 6 pictures of people, Hipster, Crazy old aunt, Genetically privileged, Cat lovers, Smug, Tattoed people. All of them, according to the campaign, deserve to die. It gives no information on the pictures however a simple google search brings you to a site - http://www.noonedeservestodie.org/

The website reads...

Every year over 160,000 lives are lost to a deadly disease. They didn’t ask for it, but many people seem to think they deserved it. This disease doesn’t discriminate. It affects almost all of us and it’s showing no signs of slowing down. So, what is the killer? You’ll find out soon enough.

There is also countdown clock that will strike zero at 12 midnight June 28, 2012.

So what is this disease? Here it is if you really want to know...

It's Lung Cancer.

• What do you think of this ad campaign?